Your Image and Makeup Application: Put Your Best Face Forward

July 15, 2014  |     |   0 Comment

Makeup Application - istockMy blog focus for the month of July is to provide image management strategies, tools and tips to help you simplify your life and meet your personal and professional goals.  Let’s get savvy with our image!

Your Image and Makeup Application:  Put Your Best Face Forward

Your image – the way you look, care for and carry yourself, your personal style, poise and presence – is part of who you are.  It reflects your personality, values, attitudes, interests, abilities, uniqueness, roles and often your goals.

The way you dress, your grooming, your body language, including etiquette, are all elements of your image.  When each of these elements is in sync, they serve to support you in the achievement of your goals.

For many people, choosing an outfit and getting dressed each morning is often where “image” stops. Putting your best face forward is equally important, and should be part of your daily grooming regime.

To work toward achieving harmony with all elements of your image, consider the following five make-up application tips to help make sure you put your best face forward each and every day:

1.  A little goes a long way. Two of the biggest make-up application mistakes are too much makeup or too little makeup.  You don’t have to wear heavy makeup or foundation in order to look flawless. However, a small amount of makeup, such as concealer blended under your eyes, a light dusting of facial powder, a brush of blush, a touch of eyeshadow, and hint of mascara can instantly brighten your face, reduce a glaring or greasy shine, and enhance your natural skin tone, eye colour and hair colour.

2.  Choose the right colours for your skin tone. If you use foundation, or plan to start using one, do the stripe test to ensure you choose the correct colour for your skin tone. Apply a stripe of foundation along your jaw or top of your hand. If it disappears and matches the skin tone in those areas, it is your right shade. If not, keep testing.

3.  Keep it classic. In order to maintain a professional and appropriate image at work, apply your makeup in a “classic” manner – basic application for everyday wear. The high fashion make-up trends should be reserved for evenings only. Choose makeup colours that repeat your attractive personal colouring – in your hair, eyes, lips and cheek colour.

4.  Blend, blend, blend. Foundation and facial powder need to be blended so you do appear like you are wearing a mask.  Furthermore, a heavy application of foundation or powder can collect in facial lines and wrinkles, causing you to appear older. Blend foundation smoothly outward on your face toward your ears, up to your hairline and down under your jaw for a natural appearance. Apply facial powder as a light coating, then lightly press or path the powder on, smoothing or brushing over the face in a downward motion, in the direction of hair growth – to remove any excess powder and prevent downy facial hairs from standing on end.

5.  Careful on the plucking. Your eyebrows control expression and convey emotion. They frame your eyes and hold attention on what you have to communicate. That’s why the way you groom and shape them is so important. The frame they create should be complete, nearly symmetrical, and in proportion with your face and features.  They should not be too thin, too thick, too round, too short, or extremely arched. Use care when you pluck or pencil your brows. Extreme shapes will date you, be distracting, and can miscommunicate the message you truly want to convey.

Need help on makeup procedure or application?  Interested in my “Make Up, Make Down, Make Over” personal consultation? Please contact me to learn how I can help you or for a complimentary half-hour consultation: or 613-321-5159.

Erin Crotty is a trained image management consultant and Affiliate of the Conselle Institute of Image Management, mentored by Conselle’s Director, Judith Rasband.


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