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The Power of Your Personal Appearance

August 08, 2017  |     |   0 Comment

I am often asked what it is that I do as an Image Management Consultant. In a nutshell, image management is the ongoing process of evaluating and controlling the impact of your appearance and the resulting response – first on yourself and then on others.  The concept of image management applies to anyone who has ever needed to improve their self image, self esteem, self confidence, capability and credibility.  It applies to anyone who has ever wanted to get an idea across to someone else, to influence their opinion or action – be it at home, school, community or in the business arena.  Intelligence, knowledge, ability, initiative and effort are vital to success of any kind.  Regardless of who you are, how old you are, and what your roles or goals may be, an authentic, appropriate and attractive appearance can give you an edge.

As an individual living and working in a highly complex and competitive society, you must recognize and understand the impact of your appearance as it communicates first to you and then to others.  What you wear and the way you look affects the way you think, the way you feel, the way you behave and then, the way others react or respond to you.

While it is important to like what you wear and the way you look, it is more important to understand how this effects you, others, and your life in the achievement of your goals.  Consider the following:

1. Your clothing and grooming affect the way you think.

You can’t afford to think negatively about yourself due to some aspect of your appearance. When you appearance is authentic, attractive and appropriate, you think more positively about yourself, your situation and others.

2.  Your clothing and grooming affect the way you feel.

You can’t afford to feel unproductive, uncomfortable, self-conscious, or full of self-doubt.  A positive personal appearance is a fast, effective way to boost self-confidence and overcome anxiety regardless of ability or acceptance. When you appear attractively dressed and groomed, personally authentic, and appropriate for the occasion, you feel more comfortable, confident, capable, cooperative and productive.

3.  Your clothing and grooming affect the way you act or behave.

You can’t afford to act in a manner that is awkward, insecure, out-of-place or inappropriate.  Nor can you afford to act in a manner that is defensive, arrogant, aggressive, or superior. A positive personal appearance is one of the most effective ways to improve behaviour and enhance performance level or productivity.  When you appear attractively dressed and groomed, personally authentic and appropriate for the occasion, you act more secure, at ease, mannerly, competent and naturally able to do you best and show up as your best self.

4.  Your clothing and grooming affect the way others react or respond to you.

Your appearance is the one personal characteristic that is immediately obvious and accessible to others.  You can’t hide it.  Your appearance makes a strong statement about your personality, values, attitudes, interests, knowledge, abilities, roles and goals.  You can’t afford to be seen as disrespectful, irresponsible, ineffective or unproductive.  You can’t afford to create a negative impression or to build barriers between you and others because of an unattractive, inappropriate, or distracting appearance.  When you appear attractively dressed and groomed, personally authentic, and appropriate for the occasion, you create a positive impression and others are more able to perceive your positive traits and regard you more favourably.

Your appearance is one situational factor you can generally control. Think in terms of dressing authentically for you as an individual – for your physical being, your personality, values, attitudes, and interests.  Think in terms of dressing appropriate for the group, the occasion, and the purpose at hand.  The same advice applies to your grooming.  Learn to manage your clothing and grooming aids as a resource to help you think, feel and act your personal and professional best; and to create a positive first and lasting impression about yourself. Make the power of personal appearance work for you!


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