Image Management

October 07, 2011  |     |   0 Comment

What is Image?

Your image is constantly at work.  It can work for you, or against you.  Your image – the way you look, care for and carry yourself, your personal style, poise and presence – is part of who you are.  It reflects your personality, values, attitudes, interests, abilities, uniqueness, roles and often your goals. This is your image at work from the inside, out.

Your image is also you in the eyes and minds of others. Your image influences the way you are perceived by others. It becomes your identity. You are assessed, evaluated and judged – often within seconds – based on the image your project or reflect.

The way you dress, your grooming, your body language including etiquette, are all elements of your image.  When each of these elements is in sync, they serve to support you in the achievement of your goals.

What is Image Management?

Image management is the ongoing process of evaluating and controlling the impact of your appearance on yourself and others.  It is creating an authentic, appropriate, attractive and affordable personal/professional image which increases your confidence, capability, credibility and productivity.  It contributes to your continuing success and simplifies your life.

Image management is a necessary life, business and leadership skill.  Your image directly affects the way you think, the way you feel, the way you act or behave, and then the way others react or respond to you.  In managing your image, it is important to project your authentic self.  It’s not about trying to be someone you’re not.  It is simply being more conscious, purposeful, consistent, and positive about who you really are than you have been in the past.  This is about managing your image from the inside, out.

What does Erin Crotty do as an Image Management Consultant?

As a trained Image Management Consultant, through the internationally acclaimed Conselle Institute of Image Management, I provide image seminars, workshops, consulting and coaching to individuals, businesses, associations and educational institutions, thereby empowering and enabling clients to achieve their personal and professional goals by applying image management strategies in everyday life.

I advocate the art and act of managing, using, or controlling the use of clothing and grooming aids as resources—tools you can use to help you achieve your goals. This is a common-sense and practical process that allows you to carry out strategies thoughtfully and easily.

I recognize the impact clothing has on you, not just on others, affecting the way you think, feel, act or behave, and then the way others react or respond to you.

I know the WHY behind the who, what, when, where, and how-to options. There is no such thing as “one size fits all” in helping a person manage their image.  Each new client and each new look presents a new set of circumstances. I take a positive, creative and personal approach to problem solving and offering alternative solutions that meet the unique needs of each individual.

I work as a teacher and as a coach in dressing you from the inside, out—selecting and coordinating what you wear according to your internal values, attitudes, personality traits, lifestyle, roles and goals. I invite you to experience the positive transformation that occurs when dressing from the inside, out.

Image Management Services:

The image management programs and consulting I provide are designed to stimulate all three types of learners – visual, auditory, and kinesthetic – to guarantee excellent retention of information, and to ensure the ability to turn the new knowledge into immediate action.

All participants receive take-away materials such as workbooks and checklists that summarize the main concepts of the program and serve as tools to integrate what is learned into daily habits.

1.  CORPORATE IMAGE CONSULTING SERVICES 

Corporate image consulting services are delivered in a variety of formats, including:

  • Customized programs for your conference, retreat or in-house training needs.
  • Private consultation with professionals who want to refine their image.
  • 60 to 90 minute “lunch and learn” presentations.
  • 2 hour, half-day, or full-day seminars and workshops.

Popular Topics Include:

Image Management for Professionals: Learn how to use clothing as a resource, with proven tools and strategies to dress for appropriate impact in all situations; to create a positive first and lasting impression; to encourage interaction and help reach your goals.  This program can be tailored for specific professional backgrounds and personnel including executive, administrative and management; sales; academic; creative and artistic; uniformed; health care; and industrial.  It can also be tailored specifically for women and men.

The Power of Image: Learn the universal effects of personal appearance, how to get control of this powerful influence and make it work for you.

Image Impact/Image Integrity: Learn how the image of every employee reflects directly on your product and service.

Public Persuaders: Messages in Personal Appearance: Learn what your image says about you. Learn the characteristics of dress, grooming and body language that predictably elicit negative response from others. Learn strategies to stimulate positive response.

Image Makers, Image Breakers: Details That Make the Difference: Details of dress and grooming that make the difference in a professional or unprofessional image. Eliminate the most common image mistakes. Includes an extensive self-evaluation exercise.

Your Image in Print: Steps and considerations involved in getting a professional looking business photo.

The Interview Image: Learn presentation skills to complement professional abilities and increase confidence and credibility in the job interview situation – useful in first meetings of any type.

Personal/Professional Style Scale™: A Solution to Casual Image Issues:  The Personal/Professional Style Scale™ was developed by the internationally acclaimed Conselle Institute of Image Management, of which Erin Crotty is an Affiliate. It is the world’s first official dress code that actually explains the how, what, when, where and why of the four levels of dress on that Style Scale™.  It enables individuals to know what to wear, for the message they want to send – with options for location, situation, occupation, individuality, comfort, cost and care.  It is also an excellent program for any professional or Human Resource Manager seeking a fool-proof guideline to appropriate and professional dress within the workplace.

 2.  PERSONAL IMAGE CONSULTING SERVICES

You will work one-on-one with Erin Crotty where she will assess your specific needs, goals and objectives and help you choose the personal image consulting services that will be useful to meet them. Personal image consulting services include a number of innovative clinics that can be scheduled within your time and budgetary discretion – once a week, once a month, or all at once:

Image Evaluation Clinic: Learn about professional image types, how to apply the Personal/Professional Style Scale™, the “power look”, image makers and breakers, professional image profile, personal shopping options.

Wardrobe Evaluation Clinic:  Receive a personal interview, wardrobe evaluation, closet clean-out, cluster “sort”, cluster plan sheets, cluster planning, shopping list, closet reorganization, personal shopping options.

Lifestyle Clinic: Learn about the power of personal appearance, personal lifestyle evaluation, personal values evaluation, life cycle clothing needs, professional image types, goals assessment, personal shopping options.

Personal Style Clinic:  Receive a personal style evaluation, personality trait style, personal style grids, personal values evaluation, personal style file, personal shopping options.

ColourSense Clinic: Receive a personal colour evaluation, learn about personal colour perception, the colour wheel, psycho-physical effects of colour, personal colour selection, personal shopping options.

Fit & Fashion Clinic: Receive a personal figure evaluation, figure variation checklist, fit tip guide sheet, quick fit style selection, learn about style with comfort and ease, fabric resource list, personal shopping options.

Cluster Planning Clinic:  Learn how to cluster your clothes starting with 5 easy pieces up to 12 easy pieces, how to use cluster plan sheets, coordinated outfits plan sheets, shopping lists, personalized cluster plans, personal shopping options.

Makeover Clinic: Receive a face shape evaluation, skin care evaluation, makeup evaluation, makeup makeover, hair care and styling evaluation, beauty tools and equipment quick reference guide, makeup-makedown-makeover quick reference guide, brush up on hair care, personal shopping options.

Personal/Professional Style Scale™: A Solution to Casual Image Issues:  The Personal/Professional Style Scale™ was developed by the internationally acclaimed Conselle Institute of Image Management, of which Erin Crotty is an Affiliate. It is the world’s first official dress code that actually explains the how, what, when, where and why of the four levels of dress on that Style Scale™.  It enables individuals to know what to wear, for the message they want to send – with options for location, situation, occupation, individuality, comfort, cost and care.  It is also an excellent program for any professional or Human Resource Manager seeking a fool-proof guideline to appropriate and professional dress within the workplace.

CONTACT BLOOMSTRA CONSULTING:

Have questions? Want to know more?  Contact Erin Crotty, Founder & Director of BloomStra Consulting, to discuss your specific corporate or personal image management needs and how our programs and coaching can help!

 


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