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How to Master Your “Elevator Pitch”

September 22, 2015  |     |   0 Comment

Elevator Pitch - istockAt business-social or networking events, the question, “What do you do?”, will inevitably be asked.  Being able to answer this question effectively will enable you to enhance your professional presence and leave a lasting, positive impression upon the people with whom you interact.

An “elevator pitch” or positioning statement, is a brief business description of what you do and why someone should do business with you. The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately 30 to 60 seconds.

At a networking event, when asked, “What do you do?”, if you take longer than 30 to 60 seconds to answer this question, a person’s mind starts to wander and he or she stops listening to you.  You only have one chance to make a great first impression – so use your “elevator pitch” to your advantage and grab the person’s attention.

Your elevator pitch should be clear, concise and credible.  There should also be some kind of “hook” that leaves the person or group with whom you are speaking wanting to learn more.  You may have different pitches depending on your objectives and the audience at a networking event.

This is your opportunity to demonstrate your value.  The core elements of your elevator pitch should explain:

1.  Who you are, your title, and your business/where you work.

2.  The kind of people you usually do business with, in other words, your target market.

3.  The benefit of your product or service.

4.  The result of doing business with you.

Short, sweet, and to the point.  People will remember this and be intrigued to learn more!


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