about the founder


Erin Crotty is the Founder and Director of BloomStra Consulting.  Erin’s passion for business etiquette, protocol and professional image was initiated through her work as a lawyer and law firm manager where she advised and mentored clients, lawyers, law students and employees on interaction and behaviour in business situations and the workplace.

It was her aptitude for and appreciation of these skills that motivated her to become certified as a Corporate Etiquette and International Protocol Consultant from the prestigious Protocol School of Washington , complete her certification training as a Professional Image Management Consultant with the internationally acclaimed Conselle Institute of Image Management, and start her own consulting firm.

Erin graduated from the University of Windsor, Faculty of Law in 1997 and was admitted to the Ontario Bar in 1999.  Her career began as a litigation associate with an established boutique firm in Ottawa in the areas of labour, employment, civil litigation, administration, human rights, disability and benefits law.  She also honed her legal skills as in-house counsel for a national insurance management company, with a focused responsibility for directors and officers professional liability insurance and class actions.

Erin’s practice of law grew to encompass law firm management roles, assuming the position as an Associate at Canada’s leading national legal recruitment firm, and as Managing Director at a top tier Ottawa firm where she established, developed, implemented and managed the firm’s Articling & Recruitment , Professional Development, and Business Development & Marketing Programs.

Prior to founding BloomStra Consulting, Erin was Director of Professional Recruitment in the Ottawa office of Canada’s largest and pre-eminent national law firm.

Erin’s professional and community activities include:

  • Member of the Law Society of Upper Canada
  • Member of the County of Carleton Law Association
  • Member of the Women’s Business Network
  • Secretary on the Executive of the Women’s Business Network
  • Member of the Royal Ottawa Hospital, Women for Mental Health
  • Coach Associate, Pro-Active Business Leadership
  • Affiliate, Conselle Institute of Image Management
  • Member of Women of Distinction